Privacy Policy — Zedek
Last updated: April 2026 Responsible party: Zedek Industries (trading as Zedek) Website: zedekkids.co.za Location: Sandton, Gauteng, South Africa Contact: hello@zedekkids.co.za
1. Introduction
Zedek (“we,” “us,” “our”) is committed to protecting your personal information and your child’s personal information. This privacy policy explains what information we collect, how we use it, how we store it, and your rights under the Protection of Personal Information Act (POPIA), No. 4 of 2013.
By using our website (zedekkids.co.za), our web application (app.zedekkids.co.za), our webinar registration pages, or any of our digital services, you consent to the collection and use of your information as described in this policy.
2. What information we collect
Information you provide directly
When you use our services, you may provide us with the following personal information:
About you (the parent or caregiver):
- First name and surname
- Email address
- Phone number (if provided, e.g., for WhatsApp reminders)
- Responses to caregiver wellbeing screening questions (PHQ-2, GAD-2, PSOC, Parental Burnout Screen, Role Strain & Support Screen) — these are aggregated scores only, not clinical diagnoses
About your child:
- Child’s first name (or nickname)
- Child’s date of birth or age band
- Child’s gender (optional)
- Developmental milestone responses across four pillars (Physical, Personal, Potential, Purpose)
- Assessment scores and results
Information collected automatically
When you visit our website or use our application, we may automatically collect:
- IP address and approximate geographic location
- Browser type and operating system
- Pages visited, time spent, and interactions
- Referral source (how you found us)
This is collected via Google Analytics (GA4) and, where applicable, the Meta Pixel for advertising purposes. You can opt out of analytics tracking by using a browser extension such as Google Analytics Opt-Out.
3. How we use your information
We use your personal information for the following purposes:
To provide our services: Processing your developmental assessments, generating results, and providing resource recommendations.
To communicate with you: Sending confirmation emails, webinar reminders, assessment reports, and (with your consent) parenting resources and Zedek updates.
To improve our platform: Analysing aggregate, anonymised usage patterns to improve the user experience, content, and assessment tools. Individual data is never shared in identifiable form.
To process payments: When you purchase a programme (e.g., the Intentional Parent Masterclass), your payment is processed by Paystack. We do not store your credit card or banking details. Paystack’s privacy policy governs payment data.
To run advertising: If you visit our website, the Meta Pixel may be used to show you relevant Zedek advertisements on Facebook and Instagram. You can control this through your Facebook ad preferences.
4. How we protect your information
We take the security of your personal information seriously:
- All data is transmitted over HTTPS (encrypted in transit)
- Our web application and hosting providers use industry-standard security measures
- Access to personal data is limited to authorised personnel only
- We do not store credit card information — all payments are processed by Paystack, a PCI-DSS compliant payment processor
- Caregiver wellbeing screening responses are stored as aggregate scores, not as free-text clinical notes
5. Who we share your information with
We never sell your personal information. We never share it with third parties for their marketing purposes.
We may share your information with the following service providers, solely for the purpose of delivering our services:
- Systeme.io — email marketing and funnel hosting (your name and email address for sending communications you have opted into)
- Paystack — payment processing (payment details only, handled entirely by Paystack)
- Google Analytics — anonymised website usage data
- Meta (Facebook/Instagram) — anonymised pixel data for advertising (you can opt out via Facebook ad settings)
- Afrihost — web hosting infrastructure
- Tiktok & Youtube — anonymised pixel data for advertising
These providers are bound by their own privacy policies and data protection obligations.
6. Your child’s information — special protections
We understand that the information you provide about your child is deeply personal and sensitive. We apply the following additional protections:
- Your child’s developmental assessment data is associated with your account only — it is not shared with any third party, including schools, medical practitioners, or government agencies, unless you explicitly request it.
- We do not use your child’s data for advertising, profiling, or any purpose other than generating your assessment results and resource recommendations.
- You may request deletion of your child’s data at any time (see Section 8 below).
- We do not collect information directly from children. All information is provided by the parent or caregiver.
7. Retention of information
We retain your personal information only for as long as is necessary to provide our services and comply with legal obligations:
- Account data (name, email): Retained for as long as your account is active. Deleted within 30 days of an account deletion request.
- Assessment data (milestone responses, scores): Retained for as long as your account is active, to enable historical tracking and comparison. Deleted within 30 days of an account deletion request.
- Email marketing data: Retained until you unsubscribe. You can unsubscribe from any email by clicking the “unsubscribe” link at the bottom.
- Payment records: Retained for 5 years as required by South African tax law (Income Tax Act).
8. Your rights under POPIA
Under the Protection of Personal Information Act (POPIA), you have the following rights:
Right to access: You may request a copy of the personal information we hold about you and your child.
Right to correction: You may request that we correct any inaccurate personal information.
Right to deletion: You may request that we delete your personal information and your child’s assessment data. We will comply within 30 days, subject to any legal retention requirements.
Right to object: You may object to the processing of your personal information for direct marketing purposes. You can do this by clicking “unsubscribe” in any email or contacting us directly.
Right to withdraw consent: You may withdraw your consent to data processing at any time. This does not affect the lawfulness of processing carried out before withdrawal.
Right to lodge a complaint: You have the right to lodge a complaint with the Information Regulator of South Africa if you believe your rights under POPIA have been infringed.
Information Regulator (South Africa) Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg Email: enquiries@inforegulator.org.za Website: www.justice.gov.za/inforeg
To exercise any of these rights, contact us at: hello@zedekkids.co.za
9. Cookies
Our website uses cookies to improve your experience:
- Essential cookies: Required for the website and application to function (session management, authentication).
- Analytics cookies: Google Analytics cookies to understand how visitors use our site (anonymised).
- Marketing cookies: Meta Pixel cookies to enable targeted advertising on Facebook and Instagram.
You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
10. Third-party links
Our website and communications may contain links to third-party websites (e.g., Zoom, Paystack, external resources). We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.
11. Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page indicates when the policy was last revised. We will notify you of material changes via email if you are a registered user.
12. Contact us
If you have any questions about this privacy policy, your personal information, or your child’s data, please contact us:
Email: hello@zedekkids.co.za Website: zedekkids.co.za Address: Sandton, Gauteng, South Africa
© 2026 Zedek | This privacy policy is provided for informational purposes and does not constitute legal advice. For legal counsel regarding POPIA compliance, consult a qualified South African attorney.